Graphic & Editorial Guidelines

Who needs these guidelines?

Everyone involved in the production of university communications needs this manual. Every employee charged with such tasks is a guardian of the university’s public image.

Why do we need them?

For consistency

Every communication from the university reflects upon the institution as a whole. The university brand is similar to a mosaic illustration. As with the tiles that compose the mosaic, the perception of UT is composed by the accumulation of visual and verbal messages.

To illustrate unity of purpose

The University of Tennessee is a complex organization composed of four major campuses; three institutes; has a presence in every county; employs thousands of faculty and staff; and educates thousands of students. It serves the people of the State of Tennessee as the state’s university and land-grant institution. By utilizing a single identity for all components of this university, the strong, clear message is UT is a single, multifaceted, and major university.

To use communications resources efficiently and economically

Producing communications takes time and money. Using the guidelines saves on both and allows finite resources to be focused on the strategy and content of the publication.

Need Help?

You may contact the Creative Communications Group at 865-974-0765 with questions not answered in this guide.

For printing needs or stationery orders, contact the university’s printing operations, Graphic Arts Service, at 865-974-4416. At the Chattanooga campus, call Graphic Services, 423-425-4092. At the Martin campus, call Digital Printing Services, 731-881-7842.