A Message from the President

The importance of UT's Graphic Identity Standards

A consistent, unified brand image is vital in maximizing the statewide mission of the University of Tennessee. The UT System Graphic Identity Standards Guide has been created to provide direction in implementing a consistent graphic representation throughout all university entities.

A Graphic Standards committee made up of representatives from all campuses and institutes has the responsibility to review and monitor all graphics applications. This group also has the authority to review appeals and grant variances when circumstances warrant. Read more

Click on Guidelines, Samples or Templates below for more on UT Graphic Identity Standards.

What are Graphic Identity Standards?

The UT System Graphic Identity Standards Guide provides direction in implementing a consistent graphic representation throughout all University entities. It covers all commonly used graphical representations of UT found in University communications and applies to everyone involved in the production of these communications.

The needs of each entity within UT are unique and these standards are intended to create visual messages that are cohesive and in keeping with the University's overall identity, while allowing for a measure of individual distinction as appropriate.

Why do we have Graphic Identity Standards?

A consistent, unified brand image is vital in maximizing the statewide mission of The University of Tennessee. The UT System Graphic Identity Standards Guide has been created to implement a consistent graphic representation throughout all University entities.

The goal is to achieve a graphic image that clearly identifies all entities as a part of the UT family, which strengthens our visibility, our presence and our message with all constituents.

Who is responsible for Graphic Identity Standards?

Everyone involved in the production of University communications is a guardian of the University of Tennessee image. Observing the UT System Graphic Identity Standards Guide strengthens both the singular UT identity and the various messages coming from the University.

A Graphic Standards Committee made up of representatives from all campuses and institutes has responsibility to review and monitor all graphics applications. This group also has authority to review appeals and grant variances when circumstances warrant. This committee consists of the following members:

Gina Stafford, interim chair Erik Bledsoe, UT Knoxville Chuck Cantrell, UT Chattanooga Bud Grimes, UT Martin Sheila Champlin, UT Health Science Center

Susan Robertson, UT Institute for Public Service Mike Hardin, at-large Lee Hume, at-large Mike Gregory, facilitator

Contact Mike Gregory with committee-related questions: 865-974-5028 or mike.gregory@tennessee.edu.