At the heart of the University of Tennessee graphic identity is the logo, the one graphical element that ties all aspects of the University together.
The icon has been around since 1986. It is a stylized treatment of the letters "U" and "T," incorporating the shape of the state of Tennessee.
This is the only logo—aside from sports-related icons, which are for athletics identity purposes only—approved to represent the University of Tennessee.
The UT logo should appear no smaller than one-quarter of an inch wide. It should be surrounded on all sides by an amount of open space equal to half its width. It may stand alone or be combined with the approved wordmark in the manner described here. No other combinations are permitted.
The logo should be rendered only in one of these color options:
- UT Orange (PMS 151)
- Solid black (for black-and-white print materials)
- Solid white (when logo needs to be reversed on a dark background)
No other colors are permitted. Click here for information on using campus specific background colors.
Files are available for download at right.