UT Research Foundation
The University of Tennessee Research Foundation is a non-profit 501(c)(3) organization that promotes the commercialization of UT intellectual property, encourages an entrepreneurial culture, contributes to state and regional economic development, and promotes research and education to benefit the people of Tennessee and beyond.
Guidelines for a new UT Research Foundation wordmark were established in 2012. Download the guide as a PDF »
The primary wordmark is the graphic foundation for all wordmarks. It’s the most immediate and most recognizable way for our audiences to know that the publication in their hands or the website they are visiting has a relationship to UT. Consistent use of the icon and “The University of Tennessee” within the wordmark strengthens the University of Tennessee System’s identity as a cohesive yet multi-faceted institution.
Suggested Usage: Website header, letterhead, business cards - all applications as identified by our graphic standards
The secondary wordmark should be subordinate to the primary wordmark. It is less formal and used in applications in which the relationship to the University and its full name are obvious or understood.
Suggested Usage: Embroidered apparel and marketing collateral such as ink pens, mouse pads and coffee mugs
The tertiary wordmark should be subordinate to the secondary wordmark. It should be used sparingly in only the appropriate cases where the secondary wordmark is not suitable. It is least-formal and used in applications in which the relationship to the University is obvious or understood.
Suggested Usage: Lapel pins, baseball caps and tote bags
Limited color and dark backgrounds
The primary, secondary and tertiary wordmarks can be used with white text for dark backgrounds or in black and white for printing restrictions for printing.
Contact Graphic Standards Committee representative Gina Stafford for additional versions of the UTRF logo.