The University of Tennessee System

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Office of Special Events

The University of Tennessee’s Office of Special Events was created to support the university’s campuses and institutes in planning major special events. Because the university is large and its initiatives are great, it is important that the university has a centralized office that is committed to assisting in the scheduling and execution of major events.

Special events are regularly conducted at all levels and locations throughout the university system in support of the university’s strategic vision and brand identity. The Office of Special Events seeks to provide a consistent and positive university image while maintaining maximum flexibility for events to appropriately reflect the distinctiveness of the campus or institute responsible for planning and sponsoring the event. When involved, the office offers guidance and assistance in the following areas:

• Maintain the university’s positive brand image
• Maintain the university’s strategic vision and internal communications plan
• Help campuses and institutes avoid conflicts when scheduling events
• Help the Office of the President in maximizing event-appearance opportunities
• Provide presidential protocol guidelines for special guests and invitees
• Maximize university resources

The Office of Special Events is directed and managed by Brian Gard, Director of Special Events.

Contact Information

Brian Gard
Director, Special Events
The University of Tennessee
Event Management
105e Student Services Building
1331 Circle Park
Knoxville, TN 37996-0213
Phone: 865-974-5028
Email: brian.gard@tennessee.edu